Atlanta’s hotel market included 104,355 rooms across the Atlanta Market – All Hotels category. The Georgia Lodging Industry Forecast 2024 reports historical performance through 2023 and forecasts for 2024 through 2027. The figures cover occupancy, average daily rate (ADR), revenue per available room (RevPAR), and annual changes in hotel supply and demand. A separate Q2 2024 report gives a closer look at downtown Atlanta.
Contents
- Atlanta hotel market at a glance
- Historical occupancy
- ADR and RevPAR
- Supply and demand changes
- Published forecasts through 2027
- Downtown Atlanta in Q2 2024
Atlanta hotel market at a glance
The broad Atlanta Market – All Hotels measure provides the main geographic and property-scope context for these statistics. It includes 104,355 rooms, according to the Georgia Lodging Industry Forecast 2024, the source label supplied for the market series. The annual figures below should therefore be read as Atlanta market statistics rather than as measurements for only downtown, the airport area, or a single hotel class.
The series has three different kinds of information. Occupancy describes the share of available rooms occupied during the measurement year. ADR is the average daily rate, shown in dollars. RevPAR is revenue per available room, also shown in dollars. Supply change and demand change are annual percentage changes. The 2024–2027 figures are forecasts in the Georgia Lodging Industry Forecast 2024, not later observed results.
The forecast comparison also uses the term “guest-paid.” Those comparison figures are kept separate from the main annual series because the source presents them as a CBRE forecast comparison. They should not be blended with the downtown Q2 2024 results, which cover a different geography and period.
Historical occupancy
Atlanta hotel occupancy was 70.6% in 2018 and 70.7% in 2019, according to the Georgia Lodging Industry Forecast 2024. Those two observations show a market operating at roughly seven occupied rooms for every ten available rooms during the measured years.
The 2020 occupancy figure was 47.3%. The 2021 figure was 60.9%, followed by 66.7% in 2022 and 67.4% in 2023. The historical sequence is therefore 70.6% in 2018, 70.7% in 2019, 47.3% in 2020, 60.9% in 2021, 66.7% in 2022, and 67.4% in 2023.
| Year | Atlanta hotel occupancy | Status |
|---|---|---|
| 2018 | 70.6% | Historical |
| 2019 | 70.7% | Historical |
| 2020 | 47.3% | Historical |
| 2021 | 60.9% | Historical |
| 2022 | 66.7% | Historical |
| 2023 | 67.4% | Historical |
| 2024 | 68.0% | Forecast |
| 2025 | 68.8% | Forecast |
| 2026 | 69.6% | Forecast |
| 2027 | 70.1% | Forecast |
The same source forecasts occupancy at 68.0% for 2024, 68.8% for 2025, 69.6% for 2026, and 70.1% for 2027. These forecast values are explicitly estimates for the named years. They are not replacements for the historical 2018–2023 observations and should not be described as recorded occupancy.
For visitors comparing years, the distinction matters. The 2023 value is a historical 67.4% result in the source series, while the 2024 value is a 68.0% forecast. The 2025, 2026, and 2027 values are also forecasts. That status is part of the meaning of each number.
ADR and RevPAR
Atlanta hotel ADR was $112.29 in 2018 and $117.38 in 2019. The 2020 ADR was $87.20, followed by $101.42 in 2021, $119.88 in 2022, and $127.40 in 2023. These figures are annual Atlanta market values from the Georgia Lodging Industry Forecast 2024.
RevPAR followed a related annual pattern. It was $79.30 in 2018, $82.94 in 2019, $41.74 in 2020, $61.77 in 2021, $79.96 in 2022, and $85.82 in 2023. ADR and RevPAR should be read together: ADR describes the average rate for occupied rooms, while RevPAR places room revenue in the context of all available rooms.
The published forecast places Atlanta hotel ADR at $130.45 in 2024, $134.08 in 2025, $139.41 in 2026, and $142.23 in 2027. Forecast RevPAR is $88.77 for 2024, $92.31 for 2025, $97.03 for 2026, and $99.73 for 2027.
| Year | ADR | RevPAR | Status |
|---|---|---|---|
| 2018 | $112.29 | $79.30 | Historical |
| 2019 | $117.38 | $82.94 | Historical |
| 2020 | $87.20 | $41.74 | Historical |
| 2021 | $101.42 | $61.77 | Historical |
| 2022 | $119.88 | $79.96 | Historical |
| 2023 | $127.40 | $85.82 | Historical |
| 2024 | $130.45 | $88.77 | Forecast |
| 2025 | $134.08 | $92.31 | Forecast |
| 2026 | $139.41 | $97.03 | Forecast |
| 2027 | $142.23 | $99.73 | Forecast |
The 2020 values are the low points in the supplied annual series for both ADR and RevPAR: $87.20 ADR and $41.74 RevPAR. The source then records higher historical values in each of the next three years: $101.42 and $61.77 in 2021, $119.88 and $79.96 in 2022, and $127.40 and $85.82 in 2023. The forecast values continue the reported series through 2027.
Supply and demand changes
The Georgia Lodging Industry Forecast 2024 reports Atlanta hotel supply change of 1.6% in 2019 and 1.7% in 2020. Supply change was also 1.7% in 2021 and 1.7% in 2022. In 2023, supply change was 1.2%.
The corresponding demand changes were 1.7% in 2019, -31.1% in 2020, 29.4% in 2021, 11.3% in 2022, and 2.2% in 2023. The negative 2020 demand change and the positive 2021 demand change are reported annual figures; they are not forecasts.
The source forecasts supply change at 1.9% in 2024, 1.1% in 2025, 0.9% in 2026, and 0.9% in 2027. It forecasts demand change at 2.9% in 2024, 2.2% in 2025, 2.0% in 2026, and 1.6% in 2027.
| Year | Supply change | Demand change | Status |
|---|---|---|---|
| 2019 | 1.6% | 1.7% | Historical |
| 2020 | 1.7% | -31.1% | Historical |
| 2021 | 1.7% | 29.4% | Historical |
| 2022 | 1.7% | 11.3% | Historical |
| 2023 | 1.2% | 2.2% | Historical |
| 2024 | 1.9% | 2.9% | Forecast |
| 2025 | 1.1% | 2.2% | Forecast |
| 2026 | 0.9% | 2.0% | Forecast |
| 2027 | 0.9% | 1.6% | Forecast |
These measures describe changes, not the number of rooms added or the number of additional occupied rooms. The supplied research does not provide an annual room-addition count or a demand volume, so the percentages should not be converted into those quantities.
Published forecasts through 2027
The forecast path in the Georgia Lodging Industry Forecast 2024 includes four Atlanta market indicators for each year from 2024 through 2027. In 2024, the forecast is 68.0% occupancy, $130.45 ADR, $88.77 RevPAR, 1.9% supply change, and 2.9% demand change.
For 2025, the forecast is 68.8% occupancy, $134.08 ADR, $92.31 RevPAR, 1.1% supply change, and 2.2% demand change. For 2026, it is 69.6% occupancy, $139.41 ADR, $97.03 RevPAR, 0.9% supply change, and 2.0% demand change. For 2027, the forecast is 70.1% occupancy, $142.23 ADR, $99.73 RevPAR, 0.9% supply change, and 1.6% demand change.
The forecast comparison labeled CBRE in the same Georgia Lodging Industry Forecast 2024 gives another set of Atlanta guest-paid figures. Guest-paid occupancy was forecast at 67.2% for 2023 and 68.0% for 2024. Guest-paid ADR was forecast at $127.64 for 2023 and $122.23 for 2024. Guest-paid RevPAR was forecast at $85.71 for 2023 and $83.05 for 2024.
Those guest-paid values are a distinct comparison series. The 2023 and 2024 values should remain labeled as forecasts, and the guest-paid ADR and RevPAR numbers should not be substituted for the main annual ADR and RevPAR series.
Downtown Atlanta in Q2 2024
The Q2 2024 Downtown Atlanta Market Report provides a narrower geographic snapshot than the Atlanta Market – All Hotels series. In Q2 2024, downtown Atlanta hotel ADR was $194.06, RevPAR was $133.59, and occupancy was 69%. The report also counted 13,685 hotel rooms in downtown Atlanta during that quarter.
The downtown figures are quarterly and location-specific. The 69% occupancy rate is for Q2 2024 in downtown Atlanta, while the 68.0% figure in the Georgia Lodging Industry Forecast 2024 is a full-year 2024 Atlanta market forecast. Likewise, downtown ADR of $194.06 and RevPAR of $133.59 should not be compared with the annual market forecast as if both measurements covered the same period and geography.
For Atlanta trip planning, the distinction helps put the numbers in context. The broad market series describes annual performance across the stated Atlanta hotel market, including 104,355 rooms. The downtown report describes 13,685 rooms in one part of the city during Q2 2024. Both are useful, but they answer different statistical questions.